PAPER-13
MANAGEMENT ACCOUNTING-STRATEGIC MANAGEMENT
REVALIDATION TEST PAPER-RV/13/MSM/2010
Time-3Hours Full Marks-100
ANSWER Q1 & Q6 WHICH ARE COMPULSORY AND ANY OTHER THREE QUESTIONS
FROM SECTION I AND ANY TWO QUESTIONS FROM SECTION II
SECTION I-STRATEGIC MANAGEMENT
1(a) Define the following terms 2*5
(i) Long range Planning
(ii) Forecasting
(iii) Econometric Model
(iv) Human Resource Strategy
(v) Marketing Strategy
(b)(i) SEBI stands for 1*5
a. Securities and exchange body of India
b. Securities and exchange board of India
c. Shares equities board of India
d. Stock exchange board of India
e. Stock exchange board of investors
(ii) The acquisition of HUTCH by Vodafone is an example of
a. Horizontal Integration
b. Forward Integration
c. Vertical Integration
d. Concentric Diversification
8
(iii)The Government encourages industry, investment and FDI by creating SEZ’s. The
term SEZ stands for:-
a. Special Equity Zones
b. Software Export Zones
c. Special Economic Zones
d. Special Entitlement Zones
e. Special Effort Zones
(vi) Value drivers identified in cost leadership model do not include?
a. Sales growth rate
b. Operating profit margin
c. Differentiation
d. Working capital investment
e. Cost of capital
(v) Standard classes of organization structure do not include?
a. Simple structure
b. Machine bureaucracy
c. Professional bureaucracy
d. Capital Structure
e. Adhocracy
2. Growth through concentric diversification into a related industry may be a very
appropriate corporate strategy” Comment. 15
3. State briefly the purpose of a SWOT analysis? What are the major outcomes
from such an analysis? 15
4. Customer now articulates his own option to create a new product, as he has
become “the boss”. How does this reflect change from product orientation to
market orientation? 15
5. Write short notes on:
a. Value migration
b. Profiling customers
c Segmentation 5*3
SECTION II-RISK MANAGEMENT
6 State whether the following statements are true or false(with justification) 2*5
(i) Measures relating to risk profiling are related to the level of operational
efficiency of the company
(ii) CAPM attempts to measure the risk for capital asset of a company
(iii) Risk Management Techniques include among other things the risk premium
payable
(iv) Risk cannot be avoided through insurance but may be considered as a means to
transfer the risk
(v) The concept of certainty equivalent coefficient represents the computation of a
certain amount equivalent to a probable income or loss
7. What is risk? Discuss different types of risks? What are the characteristics of
insurance contract? 15
8. Risk MANAGEMENT Strategies are seven fold-Identify them and discuss
any three of them. 15
9. Write a short note on
(i) Project Risk Management
(ii) Risk and Uncertainty
(iii) Diversification of Risk 5*3
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